Portrait of Fruzsina Funtek

Hi, I’m Fru.

I lead end-to-end design, distilling complexity and user insight into products that ship & hold up.

Senior Product Designer 7+ years of experience B2B SaaSB2C Governance AI Banking E-commerce

Based in Budapest 🇭🇺

Selected work

My latest projects

Q1 – Q2 2026

Smart Assist: answers a board can trust

I designed Smart Assist, a chat-based search layer for Diligent Boards that lets board members and admins ask questions of their materials in plain language, and get answers grounded in citations they can verify.

Conversational AI & RAG UX Interaction design Trust & explainability Enterprise governance
Q4 2025 – Q2 2026

Search that meets people where they are

I rebuilt Diligent Boards’ keyword search into a global, semantic experience, so governance professionals can find critical information across hundreds of board materials and years of meeting cycles.

Search & retrieval UX Interaction design Systems thinking Enterprise governance
About me

My experience & values

My path into design wasn't linear. I worked in a call center, then in retail and hospitality in London. Worked in marketing agencies, then as a freelance web designer. UX found me in 2018, I spent over a year at a UX agency before joining Diligent in 2021 as a Product Designer.

I'm a function-driven designer and a strong advocate for user research. I work towards clarity, simplicity, and purpose. Understanding problems at their core, and designing with intention, care, and ethics, has never mattered more than now, in the age of AI.

Human-centeredness Conscientiousness Honesty Reliability Get shit done energy
Colleague testimonials

How others see me

I’m pleased to recommend Fruzsi, who I have worked with. She is proactive, eager to learn, and consistently delivers high-quality work. Her ability to blend research and design makes her an insightful problem-solver, and she communicates clearly with peers, stakeholders, and leadership alike.

What sets her apart is her attitude; she brings energy, positivity, and professionalism to every project. She’s not only reliable and skilled, but also genuinely fun to work with. Any team would be lucky to have her.

See feedback in Linkedin
Enikő Barcza
Enikő Barcza UX & Market Research Strategist / Service Designer

I had the pleasure of working with Fru for almost three years, where she was the UX designer for the project my team developed. She is, without a doubt, one of the best UX designers I have worked with.

What sets Fru apart is her rare combination of dedication to the craft, deep empathy for users, and outstanding communication skills with the development team. She consistently looks at the big picture, not just the task at hand, and strives to solve real user needs. Fru fostered an incredibly efficient and inclusive way of working, actively seeking out and incorporating developer input.

With her guidance, we delivered significant improvements to the project, most notably a complete application redesign that was a major success. The entire team loved working with her. Even though a year has passed since she moved to a new project, she is genuinely still missed, which speaks volumes. Fru would be a tremendous asset to any team, and I give her my highest recommendation.

See feedback in Linkedin
Zsolt Balázs
Zsolt Balázs Software Engineering Manager at Diligent

Fruzsina is an incredibly thorough and complex thinker, a Product Designer who can take on the most intricate problems with clarity, structure, and energy. If you have a complex product or challenge and need someone who can not only absorb domain knowledge at lightning speed but also drive the entire design cycle end to end, all while uplifting the team and inspiring others, she’s the one you want on your side.

Whether it’s research, analysis, or synthesizing insights into meaningful design outcomes, she approaches every step with impressive depth and precision. Working with her felt like suddenly having another brain and eight extra hands, a creative partner who brings sharp perspectives, reality checks, and thought-provoking ideas exactly when you need them.

She’s one of the best teammates I’ve ever had, someone who not only helped and inspired me immensely but also raised the bar for how I measure myself. And beyond all that, she’s endlessly kind, funny, and a joy to talk to about absolutely anything.

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Lél Keve Lipovszky
Lél Keve Lipovszky Experienced Product Designer

Fruzsina is an exceptional UX Designer who brings both deep passion and a highly collaborative spirit to the product team. During our time working together, I was consistently impressed by her dedication to finding the perfect solution. She never settles for ‘good enough’ when a better user experience is possible. She possesses a remarkable ability to balance that creative drive with the realities of product development.

As a Backend Software Engineer, it was consistently a pleasure to work with her because she actively listens and respects the technical constraints we face. We were always able to reach an agreement quickly, making the entire development process smoother and more efficient. I highly recommend Fruzsina to any team looking for a talented designer who truly understands the harmony between design and engineering.

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Attila Tácsik
Attila Tácsik Senior Software Engineer at Diligent

Working with Fruzsina was always smooth and enjoyable. She consistently kept design principles and best practices in mind, while approaching problems with creativity and a solution-oriented mindset. She genuinely listened to and understood developer suggestions and technical limitations, which made our collaboration easy and productive.

What I really appreciated about her work was that she never rushed into decisions. She took the time to explore different possibilities to ensure we arrived at the best solutions. Throughout our iterations, she aimed to deliver designs that were both developer-friendly and user-friendly.

In our projects together, I could always see that actual users and their real user-experience were what mattered most to her, and she made sure we never compromised on it.

See feedback in Linkedin
Attila Berki
Attila Berki Senior Frontend Engineer at Diligent

Outside of work...

I like spending time in nature, hiking or trail running with my dog, lighting a bonfire at a festival with friends, riding into the sunset on my bike, rage-painting or dancing all the steam out, reading somewhere quiet, watching art films and arguing about them after, over a coffee or a beer.

Hiking with friends above the lakehiking · friends
Glowing light art at a festivalfestival art
My bikethe bike
Trail running with my dog in the foresttrail running · dog
Bonfire at a festivalfestival bonfire
Obstacle race with my dogmud race · dog
Celebrating a race with friends and a beerfriends · a beer
Snowy sunlit hillswinter nature
My dog at the parkdog at the park